Previously, users would use Twitter to say what they were drinking or use a very old Excel spreadsheet to track beers they’ve had, but with Untappd that process has become more social and digital. GA: I think the craft beer industry has reacted in a very positive way. WTBNY:How has the craft beer industry reacted? G A: We currently have around one million users on the service since we started back in October of 2010. We have a team of around 40+ moderators that help us clean up the database on a regular basis. Untappd to this day is still worked on by 2 people (myself and my co-founder) and part-time. With Untappd, we felt we were allowing users to always drink socially, and the ability to harness the community to build a product that allowed everyone to discover new beers, places and friends. The funny thing was neither of us was really into beer at the time of creation, and we used the product to help learn more about what beers we liked and our favorites styles. We thought of industries that were social, but not really represented in an online setting. We were both pretty heavy users of Foursquare and wanted to create a layer on top of it that extended the comment you could add during the check-in process. Greg Avola: Untappd started back in the summer of 2010, where I and my co-founder Tim Mather were looking for a way to share more context to Foursquare check-ins. Where’s The Beer NY: How did Untappd come about? We spent some time talking to Greg Avola, the New York City-based co-founder and developer, about how it all started and where it’s headed. Curious what your friends are drinking or where they’re hanging out? Just check their profile where you can toast and comment on their beers! Untappd will offer you beer recommendations based on what you and your friends have been enjoying, so you’ll have no reason to not try something new! As additional encouragement, Untappd allows you to earn a number of cool badges for completing a variety of different criteria.” “Untappd is a new way to socially share and explore the world of beer with your friends and the world. If you drink craft beer, you’ve used the mobile app Untappd.
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